What We Do

We make ideas Happen.
Where it all Comes Together
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Our Partners

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Canon EOS 6D DSLR camera with 24-105mm lens placed on a wooden surface, accompanied by a stylized Canon logo.
IndiGo airplane taxiing on runway with IndiGo logo badge attached.
Haldiram's logo in red oval with image of packaged Indian snacks Navhori Vrat and Kachori Vrat in the background.
Modern bathroom with a white freestanding bathtub, hanging circular chandelier, built-in shelf with toiletries, floor-mounted faucet, and a large potted plant against a textured wall.
Modern kitchen showroom with various built-in ovens and toaster ovens displayed along a wall and a wooden island with two black bar stools.
Worker in a factory assembling a large black plastic automotive part.
Modern chrome faucet with water flowing from two spouts against a dark wood background.
Modern chrome faucet mounted on a white sink with a dark wood panel background and ESSCO by Jaquar Group logo.
Various British Paints containers including Splendor, Glamour, Expa, and Glow displayed against a brown background.
Assorted grilled kebabs and cutlets on a black slate plate garnished with lime wedges, coriander, garlic, and spices.
Beige bed with textured pillows and blanket, an open book, wooden nightstand with ceramic lamp and framed black-and-white photo.
Modern office meeting room with glass walls, beige curtains, and swivel chairs.
Air India airplane flying above clouds with blue sky, accompanied by Air India logo and text in Hindi and English.
Clear plastic container with a salad topped with cherry tomatoes, chickpeas, herbs, creamy dressing, and triangular nacho chips, next to a Salad Days label and dressing cup.
Silver tray with square pieces of Indian sweet garnished with silver foil and pistachio slices, next to a purple cloth and decorative brass container with flowers.
Two jars of Pachranga International pickles, one labeled Mango Pickle with a green label and the other Mixed Pickle with a red label, against a yellow background with a red paperclip attached to the photo.
Package of Bikano Aloo Bhujia snack with a bowl of the crunchy spicy noodles and red chili peppers on a wooden surface.
Various sizes of white, gray, and black protective pipes for wires grouped together with Norpack logo and the slogan 'Protecting wires, preventing fires.'
Various red Baba Elaichi cardamom packaging and containers displayed on a colorful powder background with the Baba logo and slogan.
Silver tray holding stacked yellow square sweets garnished with silver foil and pistachios, with a purple ribbon and flowers in the background.
Two jars of Pachranga International Panipat pickles, one labeled Mango Pickle with a green label and the other Mixed Pickle with a red label.
Packet of Bikano Aloo Bhujia with a bowl of crispy yellow snack sticks and red chili peppers on a wooden table.
Air India airplane flying above clouds with clear blue sky, alongside Air India logo and text.
Canon EOS 6D DSLR camera with Canon EF 24-105mm lens on a wooden surface.
IndiGo passenger airplane taxiing on airport runway with logo below.
Haldiram's logo with image of packaged Indian snacks including Navhori Vrat and Kachori Vrat along with festive illustrations.
Modern bathroom with freestanding white bathtub, illuminated recessed shelf, hanging circular chandelier, and wood-paneled walls.
Modern kitchen showroom with various ovens in black, silver, and red, a wooden countertop, black chairs, and hanging pendant lights.
CH - 01 Brand Collaboration
CH - 02 Printing & Packaging
CH - 03 Social Media
CH - 04 Performance Marketing & Media Buying
CH - 05 Video Storytelling
CH - 06 Strategy & Planning
CH - 07 Brand Building
CH - 08 Search Engine Optimization

Channels to Browse....

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Our Work

Brand Collaboration
Printing & Packaging
Social Media
Performance Marketing & Media Buying
Video Storytelling
Strategy & Planning
Brand Building
Search Engine Optimization
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About Us

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Neeraj Sharma

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Neeraj Sharma, Co-founder- Crescent Group, is one leader who has the knack for turning opportunities into businesses. His unmatched ability to execute campaigns is indicative of his firm belief in making things happen- fast, efficiently and with perfection. He has spearheaded Crescent’s growth with his sharp business acumen, integrity and discipline.

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Brij Khungar

Brij Khungar, Co-founder- Crescent Group, is a true systems builder. His expertise in automating processes and finding solutions to complex challenges has helped Crescent Group stay ahead of the curve. Brij's approach is all about creating smooth workflows and minimising errors. His ability to integrate financial oversight into operational processes strengthens the company’s foundation.

Aman Sharma

Aman Sharma is a media expert with a creative bend who instils passion into business every step of the way. Always up-to-date with the latest tech, trends and tools, he has a natural ability to pick the best platforms and strategies for any campaign. A true hands-on professional, Aman thrives in the fast-paced world of technology and media, delivering impactful campaigns.

Akash Khungar

Akash Khungar comes with a deep understanding of global market trends in the printing and packaging sector. His keen eye on packaging innovations and his ability to find smart ways to achieve the same within an optimised cost make the most of every resource, ensuring the company’s long-term success. Adept at introducing new innovative product lines and automating the existing ones is his forte.

Neeraj Sharma

Neeraj Sharma, Co-founder- Crescent Group, is one leader who has the knack for turning opportunities into businesses. His unmatched ability to execute campaigns is indicative of his firm belief in making things happen- fast, efficiently and with perfection. He has spearheaded Crescent’s growth with his sharp business acumen, integrity and discipline.

Brij Khungar

Brij Khungar, Co-founder- Crescent Group, is a true systems builder. His expertise in automating processes and finding solutions to complex challenges has helped Crescent Group stay ahead of the curve. Brij's approach is all about creating smooth workflows and minimising errors. His ability to integrate financial oversight into operational processes strengthens the company’s foundation.

Aman Sharma

Aman Sharma is a media expert with a creative bend who instils passion into business every step of the way. Always up-to-date with the latest tech, trends and tools, he has a natural ability to pick the best platforms and strategies for any campaign. A true hands-on professional, Aman thrives in the fast-paced world of technology and media, delivering impactful campaigns.

Akash Khungar

Akash Khungar comes with a deep understanding of global market trends in the printing and packaging sector. His keen eye on packaging innovations and his ability to find smart ways to achieve the same within an optimised cost make the most of every resource, ensuring the company’s long-term success. Adept at introducing new innovative product lines and automating the existing ones is his forte.

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Timeline

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1980s

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The story began with two passion-forward men Neeraj Sharma and Brij Khungar. Back in the mid-'80s, theirtotal experience in the advertising industry was around the figure of O. Instead of ad agency experience, what they didhave was the old-fashioned stuff: the willingness to work hard, a hunger to learn, common sense to practice fiscalprudence and the commitment to see every job through to the satisfaction of the client.

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Sleek black and white side view of a classic bicycle with thin tires and a curved handlebar.

1980s

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Whenever a job required it, they would seek out the best writers, art directors and photographers they could find to deliver the highest quality of concepts and creativity possible for their clients and their brands. They would negotiate hard with media houses to create maximum value for the clients who trusted them with their brand stories. And they would keep their own costs low, avoiding the trap of practices that seemed excessive or detrimental to the client's interests.

Red paperclip angled diagonally on a transparent background.
Black 3.5-inch floppy disk with silver shutter and label area.

1980s

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After the turmoil in the ad agency business that separated media from creatives in the dotcom crash' years, the new millennium sees Crescent continuing to work with the same principles, and most of the same clients that they helped grow, back then, and even some of the same team members as well. Long-term relationships are the key to Crescent's success. The success that sees them not just continue to be a full-service agency, but actually expand and diversify downstream. 2007 saw us add a keyoutsourced service to our portfolio - commercial printing, with our own high-quality Heidelberg press!

Classic mobile phone with a small screen, physical keypad, and external antenna.
Vintage Sony Walkman portable cassette player with attached white earbud headphones.

1980s

Progressing from strength to strength with a growing roster of clients, including those attracted by our high-quality printing, the first half of the 2010s decade has been a great one for the Crescent Group. In 2019, we proudly unveiled our state-of-the-art paper packaging unit, marking a significant milestone to further strengthen our position as a leader in the packaging industry. To top it all, we set up a separate digital wing soon after - providing new-age expertise like creating websites, optimizing searches, and a whole range of social media content creation and communication services.

Black and white film clapperboard with movie production fields and a purple DVD disc.
Black over-ear headphones with cushioned ear pads and adjustable headband.

1980s

It's been three and a half decades of the Crescent story. And unlike a famous Hollywood company's crescent moon that has a boy resting on it, this Crescent is busy moving ahead with passion, along with its clients. Crescent has withstood many phases of the ad industry's waxing and waning times and hopes to keep its light focused on clients' communication problems for many moons to come!

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1980
1990
2000
2010
Today
1990
2000
2010
Today
1980
Blank lined notebook page with spiral binding at the top and a torn bottom edge.

1980s

The story began with two passion-forward men Neeraj Sharma and Brij Khungar. Back in the mid-'80s, theirtotal experience in the advertising industry was around the figure of O. Instead of ad agency experience, what they didhave was the old-fashioned stuff: the willingness to work hard, a hunger to learn, common sense to practice fiscalprudence and the commitment to see every job through to the satisfaction of the client.

Illustration of a dotted hand holding a white paper airplane against a black background.
Large multifunction office printer with touchscreen control panel printing a photo.
Silver USB flash drive with a swivel cover partially open showing the USB connector.
Human hand shaking a white robotic hand against a black background.
Two popsicles on sticks, one purple and one light yellow, with a textured overlay.
Vintage portable radio with an extended antenna and a beige speaker front.
A pair of brown leather quad roller skates with yellow wheels.
Compact disc displaying colorful dot pattern in cyan, magenta, yellow, and black.
Classic wooden yo-yo with a white string attached.
Gray 3D printer creating a blue house model on the print bed.

1990s

Whenever a job required it, they would seek out the best writers, art directors and photographers they could find to deliver the highest quality of concepts and creativity possible for their clients and their brands. They would negotiate hard with media houses to create maximum value for the clients who trusted them with their brand stories. And they would keep their own costs low, avoiding the trap of practices that seemed excessive or detrimental to the client's interests.

2000s

After the turmoil in the ad agency business that separated media from creatives in the dotcom crash' years, the new millennium sees Crescent continuing to work with the same principles, and most of the same clients that they helped grow, back then, and even some of the same team members as well. Long-term relationships are the key to Crescent's success. The success that sees them not just continue to be a full-service agency, but actually expand and diversify downstream. 2007 saw us add a keyoutsourced service to our portfolio - commercial printing, with our own high-quality Heidelberg press!

2010s

Progressing from strength to strength with a growing roster of clients, including those attracted by our high-quality printing, the first half of the 2010s decade has been a great one for the Crescent Group. In 2019, we proudly unveiled our state-of-the-art paper packaging unit, marking a significant milestone to further strengthen our position as a leader in the packaging industry. To top it all, we set up a separate digital wing soon after - providing new-age expertise like creating websites, optimizing searches, and a whole range of social media content creation and communication services.

Today

It's been three and a half decades of the Crescent story. And unlike a famous Hollywood company's crescent moon that has a boy resting on it, this Crescent is busy moving ahead with passion, along with its clients. Crescent has withstood many phases of the ad industry's waxing and waning times and hopes to keep its light focused on clients' communication problems for many moons to come!

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